Anukrati Sharma & Azizul Hassan 
Future of Tourism in Asia [PDF ebook] 

Part 1: Concept and Debates.-  Chatper 1. Tourism in Asia: The Troubled History, Demanding Present and Prospective Future (Gupta).- Chapter 2. Third Tourism, delusion to reality: Future of Destination Branding (Ray).- 
Part 2: The Context .- Chapter 3. Old is Gold: Looking back to Traditions, Languages and Arts (Chandra).- Chapter 4. Eco tourism or Green washing? A Study on the Link between Green Practices and Behavioral Intention of Eco Tourists (
Abeyratne).- Chapter 5. Economies involving Bangladesh and India (Chowdhury).- 
Part 3: Cases .- Chapter 6. Sriniketan: The Future Cultural Destination of India (Sinha).- Chapter 7. Tourism in Bangladesh: A Future Outlook (Islam).- Chapter 8. Future Outlook of Gaming Tourism in Vietnam-Local Residents’ Perspectives (Lee).- Chapter 9. The Application of SERVQUAL Model on Detecting Satisfaction and Behavioral Intention of Eco Tourists: A Study of Sri Lankan Eco Resorts (Arachchi).- Chapter 10. The Effect of Tourism Growth on Local Economic Development: A Conceptual Review of Vietnam Context (Mbukanma).- 
Part 4: Marketing and Technologies .- Chapter 11. Emotional Branding for Tourist Destinations for the Future: A Review of ICT Tools (Rathore).- Chapter 12.  Understanding Psychographics in Tourism- A Tool for Segmenting Tourists (Agarwal).- Chapter 13. Social Media Marketing of Family Tourism in the Future (Hassan).-
Part 5: Challenges .- Chapter 14. Overtourism: Striking a balance between Delimiting and Managing Tourism Growth in Asia (Kainthola).- Chapter 15. Challenges and future of Tourism Research in China: From the Prolificacy to the Tourism Indiscipline (Maximiliano).- 
Part 6: Emerging Trends .- Chapter 16. A New Favourite for Tourists: Halal Tourism in Future (Pamukcu).- Chapter 17.  Sustainable Transport and Mobility for Future Tourism: A Futuristic Outlook for India (Kulshreshtha).- 
Part 7: The Way Ahead .- Chapter 18. Introspecting the New Normalities of the Post-Covid-19 Era in the Asian Tourism Industry (Thomas).- Chapter 20. Conclusion (Sharma).

Dr Anukrati Sharma is currently an Associate Professor in the Department of Commerce and Management, University of Kota, Kota, Rajasthan, India. She has edited and authored several books and has attended a number of national and international conferences, presenting over 45 papers. She has been invited to talks, lectures and panel discussions by different universities. Dr Sharma handles training sessions at the Rajasthan Police Academy, Jaipur, India. Her special interest areas are tourism, tourism marketing, strategic management and international business management.

​Dr Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. He earned his Ph D in e Tourism from the United Kingdom. His main areas of research are: technology-supported marketing in tourism; innovative marketing dynamics; destination branding in tourism; cultural heritage tourism; heritage interpretation; and sustainable management/marketing alternatives for cultural heritage industries. Hassan authored over 100 articles and book chapters in leading tourism outlets. He is also part of the editorial team of 25 book projects from Routledge, Springer, CAB International and Emerald Group Publishing Limited. Hassan is a regular reviewer of Tourism Management, Journal of Hospitality and Tourism Management, Tourism Analysis, the International Journal of Human Resource Management, Journal of Ecotourism, Journal of Business Research, e Review of Tourism Research (e RTR), International Interdisciplinary Business-Economics Advancement Journal and International Journal of Tourism Cities.