Why Would You Launch a Product? (The Ultimate List) Therefore, what does every online guru advise you to do if you want to expand your internet marketing business? Distribute lead magnets to freebie hunters. Create your list. Distribute affiliate products to them. Execute commissions. We’ve all heard that, haven’t we? And you know what else? That strategy was successful. In 2012… The issue is that it is no longer functional. Nowadays, freebie hunters maintain secondary ‘junk’ email accounts that they use solely for the purpose of gathering lead magnets and never check into. Your emails are being delivered to inboxes where they will remain unopened, adrift in a sea of thousands of other commercial emails. This, combined with the fact that many people utilize bogus email addresses, has resulted in extremely poor email open rates across the sector. Not only will a list of freebie hunters almost never open your emails, but the few who do will almost never make a purchase. Why? Because they are bargain hunters! Thus, what are successful online marketers doing differently? They are each compiling a ‘super list.’ A super list (a term coined by the great Alex Jeffreys) is a list of genuine people with real email addresses that they actually check, who regularly use their credit cards to make online purchases. That is, it is a buyer’s list. The distinction between a buyers list and a freebie-seeker list is as stark as night and day. One earns you money, while the other enrages you. Therefore, how do you obtain a buyers list? Easy. You create a product and recruit affiliates to drive traffic to it. Then you just combine your payment platform with your autoresponder service, and buyers are instantly added as subscribers. Do not be concerned. It’s not as outlandish as it seems, and more importantly, it’s the only way to advance in internet marketing.