Autore: Bernard Cova

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6 Ebook di Bernard Cova

Antonella Caru & Bernard Cova: Consuming Experience
This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an exp …
PDF
DRM
€69.42
Antonella Caru & Bernard Cova: Consuming Experience
This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an exp …
EPUB
DRM
€69.39
Bernard Cova & Robert Kozinets: Consumer Tribes
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new pe …
EPUB
DRM
€61.53
Bernard Cova & Robert Kozinets: Consumer Tribes
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new pe …
PDF
DRM
€61.44
Franck Bares & Bernard Cova: Start-Ups and the Mobilization of Social Interactions
With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the ‘start-up nation’, ‘hypergrowth’, and speculation on future b …
EPUB
Inglese
DRM
€28.34
Franck Bares & Bernard Cova: Start-Ups and the Mobilization of Social Interactions
With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the ‘start-up nation’, ‘hypergrowth’, and speculation on future b …
PDF
Inglese
DRM
€28.17