Autore: Bruce I Newman

Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidat …

Bruce I. Newman tells us briskly, firmly what our instincts also tell us: We are mass marketing images rather than providing real leadership. –Paul Simon, Former U.S. Senator, Public Policy Institut …

The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free m …

The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free m …

Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing …

Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing …