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Burkhard von Freyberg & Laura Schmidt
Strategisches Management für die Hotellerie [PDF ebook]
Theorie und Praxisbeispiele

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Copertina di Burkhard von Freyberg & Laura Schmidt: Strategisches Management für die Hotellerie (PDF)

Globalisierung, Überkapazitäten, Wettbewerbsdruck und ein verändertes Gästeverhalten: Die Hotellerie ist im ständigen Umbruch. Um unter diesen Bedingungen nachhaltige Erfolge zu erzielen, gewinnt das Strategische Hotelmanagement zunehmend an Bedeutung: Chancen der Unternehmensumwelt müssen wahrgenommen, Bedrohungen für den Unternehmenserfolg vermieden, die Stärken des Unternehmens auf- und dessen Schwächen abgebaut werden. Des Weiteren gilt es, Wettbewerbsvorteile gegenüber der Konkurrenz zu schaffen.

Dieses Standardwerk bietet einen Überblick über den State of the Art zum Strategischen Hotelmanagement und den damit verbundenen wesentlichen Gestaltungsfeldern. Für die 2. Auflage wurden die Theorie und sämtliche Praxisbeispiele vollständig aktualisiert. Darüber hinaus wurde das Buch um den Aspekt der Strategischen Kontrolle erweitert und weitere Praxisbeispiele eingearbeitet.

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Lingua Tedesco ● Formato PDF ● Pagine 248 ● ISBN 9783110575798 ● Casa editrice De Gruyter ● Pubblicato 2019 ● Scaricabile 3 volte ● Moneta EUR ● ID 6970952 ● Protezione dalla copia Adobe DRM

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