Pubblicità, Marketing

This new version of ‘Advertising in a Free Society’ is valuable reminder of the fundamental role advertising plays in society. Although the criticisms aimed towards it, which Ralph Harris and Arthur …

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data a …

The author of the bestseller Selling to VITO returns with a 10-step plan for getting to the Very Important Top Officer’s top of mind, top of wallet, and top of their ‘to-do’ list Anthony Parinello’s …

Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to inc …

In Lead, Sell, or Get Out of the Way, Ron Karr outlines a repeatable process based on the powerful idea that great sellers lead relationships in the same way that great leaders sell ideas. This custo …

Looking for an edge in today’s tough selling market? Honesty Sells challenges you to abandon clichéd sales techniques that rely on manipulation and deceit. Instead, by being honest and open with clie …

A complete course on the rules of marketing for today’s climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today’s sophisticated con …

Social Customer Service is new. Social Media is the biggest thing happening to the customer service industry since the mid 1960s when modern day call centres were born. It is taking customers and org …

The definitive reference book with real-world solutions you won’t find anywhere else The Big Book of Dashboards presents a comprehensive reference for those tasked with building or overseeing the dev …

Reel in the Profits with You Tube You Tube delivers more than a billion minutes of streaming content to 1.3 billion active users every day. That’s equivalent to one-third of all internet users and at …