2 Ebook di Charles H. Patti
Philip Kitchen & Charles (University of Denver, Colorado) Patti: The Evolution of Integrated Marketing Communications
This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, t …
EPUB
DRM
€69.22
Philip Kitchen & Charles (University of Denver, Colorado) Patti: The Evolution of Integrated Marketing Communications
This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, t …
PDF
DRM
€69.65
