Chris Hackley 
Marketing [EPUB ebook] 
A Critical Introduction

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`I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all′ –
Professor Rob Lawson, University of Otago

 


Does marketing really work for organizations, managers and citizens? How can mar...

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€62.99
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Tabella dei contenuti

Marketing Studies
The Critical Standpoint
Origins and Institutions of Marketing Studies
Marketing Studies and Managerial Ideology
The Marketing Mix and the Ch...

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Circa l’autore

Chris Hackley has been Professor of Marketing at Royal Holloway, University of London, since 2004, when he was appointed as the university’s first Chair in Marketing....

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Lingua Inglese ● Formato EPUB ● Pagine 192 ● ISBN 9781473903685 ● Dimensione 0.5 MB ● Casa editrice SAGE Publications ● Città London ● Paese GB ● Pubblicato 2009 ● Edizione 1 ● Scaricabile 24 mesi ● Moneta EUR ● ID 3219645 ● Protezione dalla copia Adobe DRM
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