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Christian Homburg
Grundlagen des Marketingmanagements [PDF ebook]
Einfuhrung in Strategie, Instrumente, Umsetzung und Unternehmensfuhrung

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Copertina di Christian Homburg: Grundlagen des Marketingmanagements (PDF)

Der Leser erhält eine systematische Einführung in die Denkweisen, Konzepte, Methoden und Instrumente des Marketing. Christian Homburg vermittelt Studierenden und Praktikern in anschaulicher und kompakter Weise die Grundlagen des Marketingmanagements. Aufbau und Inhalt des Buches orientieren sich dabei an den sieben Perspektiven des Marketing.

In der 5. Auflage wurden alle Kapitel vollständig überarbeitet. Dabei wurden neue internationale Forschungsergebnisse, zahlreiche neue Praxisbeispiele sowie aktuelle Entwicklungen der Marketingforschung integriert.

„Dieses Lehrbuch ist […] eine den speziellen Bedürfnissen des Anfängers angepasste Einführung in das Marketing. Der griffig formulierte Lehrtext, die anschaulichen Grafiken sowie die vielen anwendungsorientierten Rechen- und Praxisbeispiele garantieren effektives Lernen.“ WISU – Das Wirtschaftsstudium

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Lingua Tedesco ● Formato PDF ● ISBN 9783658136543 ● Casa editrice Springer Fachmedien Wiesbaden ● Pubblicato 2016 ● Scaricabile 3 volte ● Moneta EUR ● ID 6340359 ● Protezione dalla copia Adobe DRM

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