Innovate your business by incorporating design thinking
Organizations that can innovate have an advantage over competitors who stick to old processes, models, and products. Design Thinking For Dummies walks would-be intrapreneurs through the steps of incorporating design thinking principles into their organizations. Written by a recognized expert in the field of design thinking, the book guides readers through the steps of adapting to a design thinking culture, identifying customer problems, creating and testing solutions, and making innovation an ongoing process.
The book covers the crucial and central topics in design thinking, including:
* Adopting a design thinking mindset
* Building creative environments
* Facilitating design thinking workshops
* Working through the design thinking cycle
* Implementing your solutions
* And many more
Design Thinking For Dummies is a great starting place for people joining design-oriented teams and organizations, as well as small businesses and start-ups seeking to take advantage of the same methods and techniques that large firms have used to grow and succeed.
Tabella dei contenuti
Introduction 1
Part 1: Getting Started with Design Thinking 7
Chapter 1: Everything You Need to Know About Design Thinking 9
Chapter 2: Understanding the Principles of Design Thinking 29
Chapter 3: Creating Ideal Conditions 43
Chapter 4: Planning a Design Thinking Project 59
Chapter 5: Supporting Teamwork in the Project 77
Part 2: The Problem Phases 93
Chapter 6: Understanding the Task 95
Chapter 7: Putting Yourself in the Roles of Others 117
Chapter 8: Observing People in Action 137
Chapter 9: Redefining the Problem 159
Part 3: The Solution Phases 177
Chapter 10: Finding Ideas 179
Chapter 11: Developing Ideas Intuitively and Creatively 195
Chapter 12: Evaluating Ideas 211
Chapter 13: Designing Prototypes 227
Chapter 14: Testing Ideas and Assumptions 241
Part 4: The Part of Tens 255
Chapter 15: Ten Success Factors for Interviews 257
Chapter 16: Ten Success Factors for Implementing Your Idea 263
Index 275
Circa l’autore
Prof. Dr. Christian Müller- Roterberg is a professor and lecturer in technology, management, and entrepreneurship at Ruhr West University. He heads the university’s graduate program in business management. Prof. Dr. Müller-Roterberg has also been involved in a number of startups and IPOs. He is author of Handbook of Design Thinking
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