From idea to online, your key to great-looking Web sites
Your one-stop guide to building a user-friendly site withprofessional flair
Whether you’re building a site to keep in touch with others, sell products, or promote a cause, you want to make sure yoursstands out in the crowd. This handy reference shows you how todesign an accessible site, create graphics and navigation menus, build forms, insert sound and video, and keep your visitors comingback for more.
Discover how to
* Plan, maintain, and promote a Web site
* Design with users in mind
* Work with HTML and CSS
* Optimize graphic elements for the Web
* Build your site with e-commerce functionality
Tabella dei contenuti
Introduction.
Book I: Preparations.
Chapter 1: Planning a Web Project.
Chapter 2: Build a Web Team or Go It Alone.
Chapter 3: Developing the Content.
Chapter 4: Creating Relevant Site Content.
Book II: Site Design.
Chapter 1: Conceptualizing Your Site.
Chapter 2: Creating Effective Layouts.
Chapter 3: Organizing Your Content.
Chapter 4: Ensuring Visual Appeal.
Book III: Site Construction.
Chapter 1: Pulling Together Tools and Materials.
Chapter 2: Making a Web Page with HTML.
Chapter 3: Creating a Web Page Layout with HTML and CSS.
Chapter 4: Introducing Web and Graphics Software.
Chapter 5: Getting Started with Dreamweaver.
Chapter 6: Using Dreamweaver: Advanced Techniques.
Chapter 7: Creating a Web Page from a Photoshop File.
Chapter 8: Meeting HTML’s Powerful Friends.
Chapter 9: Web Site Usability and Accessibility.
Chapter 10: Publishing the Web Site.
Book IV: Web Graphics.
Chapter 1: Finding Inspiration.
Chapter 2: Bringing Your Vision to Life.
Chapter 3: Workhorse Graphics.
Chapter 4: Creating Compelling Graphics.
Book V: Multimedia.
Chapter 1: Incorporating Flash Creations.
Chapter 2: Using Sound.
Chapter 3: Using Web Video.
Chapter 4: Slideshow Pro.
Book VI: Audience Interaction.
Chapter 1: Adding Basic Interactivity with HTML Forms and Java Script.
Chapter 2: An Introduction to ASP.
Chapter 3: Introduction to PHP.
Chapter 4: My SQL and PHP.
Chapter 5: Additional Site Interactivity.
Book VII: E-Commerce.
Chapter 1: An E-Commerce Primer.
Chapter 2: Building an E-Commerce Site.
Chapter 3: Maintaining an E-Commerce Site.
Book VIII: Site Management.
Chapter 1: Helping a Site Succeed.
Chapter 2: Maintaining a Web Site.
Chapter 3: Expanding a Site.
Book IX: Case Studies.
Chapter 1: Personal Web Sites.
Chapter 2: Blog Site.
Chapter 3: Online Newsletter.
Chapter 4: Photographer/Portfolio Site.
Index.
Circa l’autore
Doug Sahlin is an author, photographer, and Web designerliving in central Florida. His clients include attorneys, authors, artists, doctors, and musicians. He has written and coauthored over16 books on office applications, Web design applications, anddigital photography. His books have been translated into fiveforeign languages. When he’s not busy writing, photographingclients, or designing Web sites, he enjoys playing the guitar anddabbling in watercolor painting.
Claudia Snell is a new media designer based in Worcester, MA. She currently works as an online producer at the Worcester Telegram & Gazette, where she works with Web and multimediadesign and video for Web. Previously, she has worked in an agency, as a freelance new media designer, and as a contract Web/multimediadesigner in large corporate environments. She has been a guestspeaker at the Boston Macromedia User Group, Society of Professional Communicators, Worcester Computer Society, and on the WPI Venture Forum radio show. She founded and managed the Worcester Macromedia User Group and was a frequent presenter. She has writtenfor Macromedia The Edge and for Flash Goddess.com.