Compiled by Li Luo 
Customer Behavior Psychology [EPUB ebook] 

American insurance salesman master Joe Gandalf said that "sales is 98% understanding of human nature + 2% product knowledge." Therefore, as a merchant and salesperson, you can’t just care about the product and just want to sell things. It is often more important to understand the psychology of customers through customer behavior, and also more critical. Sales is not only about selling products and pushing services, but also about learning to grasp the psychology of "God". With a wonderful opening, salesperson become the kind of ones that customers "love". Every behavior of customers is purposeful, and psychological changes have rules to follow. As a salesperson, as long as you can analyze their psychology from the customer’s appearance, language, body movements, facial expressions, and daily habits, you can easily grasp their purpose and carry out targeted persuasion.