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Cornelius Holtorf
Archaeology Is a Brand! [PDF ebook]
The Meaning of Archaeology in Contemporary Popular Culture

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What impact is there on the field to recognize that archaeology is a regular feature in daily life and popular culture? Based upon the study of England, Germany, Sweden and the USA, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal of archaeology in these countries, and the differences between media presentations and audience knowledge and attraction to the subject, In his normal engaging, populist style, Holtorf discusses the main strategies available to archaeologists in engaging with their popular representations. Possessors of a widely recognized, positively valued and well underpinned brand, archaeologists need to take more seriously the appeal of their work.

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Lingua Inglese ● Formato PDF ● Pagine 196 ● ISBN 9781315434087 ● Casa editrice Taylor and Francis ● Pubblicato 2016 ● Scaricabile 3 volte ● Moneta EUR ● ID 4916360 ● Protezione dalla copia Adobe DRM

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