Autore: Daekwan Kim

Shaoming Zou (Ph.D., Michigan State University) is Robert J. Trulaske, Sr. Professor of Marketing and Associate Professor at University of Missouri. His research is focused on international marketing strategy and firms” performance. He has published in Journal of Marketing, Journal of International Business Studies, Decision Sciences, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of International Marketing, International Marketing Review, among others. His work is among the most cited in international marketing and has won several major research awards, including the AMA Global Marketing SIG”s inaugural “Excellence in Global Marketing Research Award” for 10-year research impact. Dr. Zou served as an Department Editor of Journal of International Business Studies, the top journal in international business, and is a current member of the editorial review boards of Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of International Marketing, Journal of Public Policy & Marketing.