A scientific approach to corporate reputation from the field’s leading scholar.Public opinion is a core factor of any organization s success and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span of a Tweet.In Reputation Analytics, Daniel Diermeier offers the first rigorous analytical framework for understanding and managing corporate reputation and public perception. Drawing on his expertise as a political scientist and management scholar, Diermeier incorporates lessons from game theory, psychology, and text analytics to create a methodology that has immediate application in both scholarship and practice.A milestone work from one of social science s most eminent scholars, Reputation Analytics unveils an advanced understanding of an elusive topic, resulting in an essential guide for academics and readers across industries.
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