David A. Hensher & Peter R. Stopher 
Behavioural Travel Modelling [PDF ebook] 

Originally published in 1979, this study deals on a fully comprehensive level with both passenger and freight travel. The 40 chapters deal with an extensive range of related topics, including equilibrium modelling, theoretical and conceptual developments in demand modelling, goods movement and forecasting and policy. It outlines approaches to understanding travel behaviour, which move beyond the individual choice theory towards a broader consideration of activities.