David Altounian & Mike Cronin 
Winning With Strategic Marketing [EPUB ebook] 
Driving Success for Startups and Small Businesses

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This book provides a comprehensive guide to marketing for leaders of small and midsized businesses, empowering them to expand and evolve their enterprises.

It offers a framework to create a fundamental marketing plan that helps business leaders understand and thrive in a competitive environment. The framework offers a step-by-step process to build a plan that will enable readers to acquire new customers, maintain existing clientele, anticipate competitors’ moves, showcase product uniqueness, grasp pricing strategies, refine branding messages, and select appropriate metrics to evaluate progress.

By adhering to our straightforward approach, readers will learn how to develop a marketing strategy that will help generate sales, profit, and customer satisfaction.

€17.99
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Circa l’autore

Mike Cronin is a Peabody, du Pont, and Murrow award-winning journalist and public relations expert with experience spanning more than two decades. He earned a master’s degree in international affairs from Columbia University and a bachelor’s degree from Trinity College Dublin.

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Lingua Inglese ● Formato EPUB ● Pagine 174 ● ISBN 9781637425503 ● Dimensione 4.6 MB ● Casa editrice Business Expert Press ● Città New York ● Paese US ● Pubblicato 2023 ● Scaricabile 24 mesi ● Moneta EUR ● ID 9187716 ● Protezione dalla copia Adobe DRM
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