David Ballantyne & Martin Christopher 
Relationship Marketing [EPUB ebook] 

Supporto

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets – employees, suppliers, influencers, customers and consumers – for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

€59.19
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Lingua Inglese ● Formato EPUB ● Pagine 264 ● ISBN 9781136368950 ● Casa editrice Taylor and Francis ● Pubblicato 2013 ● Scaricabile 6 volte ● Moneta EUR ● ID 2472257 ● Protezione dalla copia Adobe DRM
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