Dennis J Cahill & Art (Nova Southeastern University, USA) Weinstein 
Lifestyle Market Segmentation [PDF ebook] 

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The latest marketing guide from expert Dennis Cahillthat teaches how to effectively use lifestyle segmentation for marketing strategies
Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical useto clearly explain the process of market segmentation and its applications. This text goes beyond the obvious demographic and/or geographic categories to get at the whys of custo...

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Formato PDF ● Pagine 202 ● ISBN 9781136773792 ● Casa editrice Taylor and Francis ● Pubblicato 2014 ● Scaricabile 6 volte ● Moneta EUR ● ID 3173616 ● Protezione dalla copia Adobe DRM
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