Desmond Gahan 
Copywriter’s Handbook: Words that Win Sales [EPUB ebook] 

As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core func …

Many of the maritime disputes today represent a competing interest of two groups: coastal states and user states. This edited volume evaluates the role of the United Nations Convention on the Law of …

Environmental challenges have never been greater than today. There is the need for the utmost accuracy in the efforts to track the use, manufacture, processing, treatment, and disposal of toxic and h …

First Published in 2005. This title studies the 1981 insurrection of the Spanish ”Guardia Civil”, motivated by political and economic factors. The politico-economic causes of the February incident …

The concept of economic rationality is important for the historical evolution of Economics as a scientific discipline. The common idea about this concept -even between economists- is that it has a un …

The book is divided into four parts: (1) foundations of qualitative research methods consisting of a chapter summarizing the various qualitative paradigms and a research methods chapter illuminating …

Enhancing Enterprise Intelligence: Leveraging ERP, CRM, SCM, PLM, BPM, and BI takes a fresh look at the benefits of enterprise systems (ES), focusing on the fact that ES collectively contribute to en …

Do you struggle to get your ideas accepted and sometimes think, as people talk over you, perhaps I”m invisible? If so, this book will provide you with a road map for change. It presents the subject …

Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of gr …