Being yourself has never been so important (or so lucrative).The working world has changed. In an era where the cost of living is rising and competition increasing, it’s no longer good enough to have a university degree, a cushy corporate job and a strong work ethic. The once-guaranteed routes to success are leaving employees poorer and undervalued. More and more, people are finding that they have to take alternative paths to their careers – whether that’s by starting a side hustle, or by finding a breakthrough idea at work, or even by quitting the rat race entirely and pursuing their own passion projects.With an increasingly educated and experienced population to contend with, discovering what makes you stand out as an individual is more important than ever – within a corporate structure, a freelance market, a virtual collective or any other workplace. So how do you do it? The answer, according to world-renowned strategy consultant Dorie Clark, is to be yourself, entirely and unapologetically.You might not know what your breakthrough idea is. Or you might know, but have no idea how to implement it. You might think you have an idea, but you don’t trust yourself enough to pursue it. Regardless of what’s holding you back, this book will teach you how to burst through that barrier and establish yourself as an individual thought leader – and it starts with being true to who you are. Drawing on interviews from some of the most influential thought leaders in the world, including Seth Godin, Daniel Pink and David Allen, Clark shows you how to break through the clamour of everyday life, understand yourself and your worth, and ultimately inspire others to embrace your vision.Unapologetically You is a manifesto for individuality. Whoever you are, whatever your perspective, your ideas matter. The world won’t wait for you. It needs your insights, and now is the time to be bold, daring and unapologetic.
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