This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics.
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Formato PDF ● Pagine 251 ● ISBN 9781527515512 ● Editore Enes Emre BaAYar & Aysel ErciAY ● Casa editrice Cambridge Scholars Publishing ● Pubblicato 2018 ● Scaricabile 3 volte ● Moneta EUR ● ID 6449331 ● Protezione dalla copia Adobe DRM
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