Learn to find the opportunities and make money with your digital camera
Most digital photo buffs have thought about turning their hobby into a side business, but building a successful business takes more than passion and photographic skill. Erin Manning knows how, and she shares her expertise in this nuts-and-bolts guide.
Manning, host of the DIY Network’s The Whole Picture, shows you how to identify and act on opportunities, make a business plan, and manage your business from day to day. Make Money with Your Digital Photography is also full of tips to help you improve your product.
- Shows how to find opportunities to get paid for your photography and how to follow up on them
- Helps photographers identify and prepare for pitfalls and problems they may confront
- Packed with advice from the author’s own experience in starting and building her own photography business
- Explores popular genres, including wedding photography, shooting children’s sports, and taking family portraits
- Includes tips and tricks for improving your photos
- Written by a successful photographer and host of DIY Network’s The Whole Picture
If you’ve considered turning your digital photography hobby into a money-making venture, Make Money with Your Digital Photography shows you how to get there.
Tabella dei contenuti
CHAPTER 1 PERSONAL DISCOVERY.
My Journey.
In the beginning.
Progress.
Self-Evaluation.
Assessing interests, skills, and experience.
Current photography work.
Learning Curve.
Develop your creative eye.
Take classes.
Join photo groups.
Research the market.
Build a network.
CHAPTER 2 EQUIPMENT ESSENTIALS.
d SLR Cameras.
Image Storage.
Memory cards.
External hard drives.
Lenses.
Focal length.
Lens speed.
Lighting.
Flashes and strobes.
Continuous lights.
Manipulating light.
Tripods and Monopods.
Miscellaneous Camera Equipment.
Computer Equipment.
CHAPTER 3 PORTRAIT PHOTOGRAPHY.
Q&A with a Working Pro.
Essential Gear.
Before the Shoot.
Scouting locations.
Selecting props.
Working with wardrobe and makeup.
At the Shoot.
Connect with your subject.
Choose the best light.
Position your subject.
Capture candid moments.
General tips.
Photographing Babies, Kids, and Teens.
Photographing Groups.
CHAPTER 4 SPORTS PHOTOGRAPHY.
Lessons from a Part-Time Sports Photographer.
Essential Gear.
Before the Shoot.
At the Shoot.
General Tips.
Q&A with a Working Pro.
CHAPTER 5 WEDDING PHOTOGRAPHY.
Q & A with a Working Pro.
Essential Gear.
Camera.
Lenses.
Lighting.
Before the Shoot.
At the Shoot.
Trends.
CHAPTER 6 FOOD AND PRODUCT PHOTOGRAPHY.
Q&A with a Working Pro.
Essential Gear.
Before the Shoot.
At the Shoot.
CHAPTER 7 TRAVEL PHOTOGRAPHY.
Q & A with a Working Pro.
Essential Gear.
d SLR camera and lenses.
Compact cameras.
Filters.
Tripods, monopods, and heads.
Laptop.
External hard drives and DVDs.
Geotagging.
Equipment bag.
Before the Shoot.
Travel planning.
Equipment security.
At the Shoot.
CHAPTER 8 SHOW ME THE MONEY.
Selling to Consumers.
Families.
Business portraits.
Actors.
Selling to Businesses.
Tapping the stock-photography market.
Pursuing publication work.
The fine-arts market.
Q&A with a fine-art agent.
Commercial advertising.
Entering contests.
CHAPTER 9 MARKETING.
Research the Market.
Local demographics.
Local competition.
Develop Your Brand.
Your style.
Your company name.
Your logo and other design elements.
Marketing Tools.
Business cards, letterhead, and other promotional print material.
Web site.
Blog.
Social media.
E-mail marketing.
Advertising.
Referrals.
Networking.
CHAPTER 10 DIGITAL DARKROOM.
Organize Your Images.
Selecting and editing.
Naming files.
Metadata.
Tagging.
Keywords.
Choose Software.
Enhance Your Images.
Image Handling Tips.
Preserve Your Images.
Print Your Images.
EPILOGUE.
APPENDIX A TAKING CARE OF BUSINESS.
APPENDIX B RESOURCES.
GLOSSARY.
INDEX.
Circa l’autore
Erin Manning is a natural entrepreneur who turned her passion for photography into a successful business. As a professional photographer, she specializes in lifestyle imagery for clients such as AT&T, Bank of America, and Disney.
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