Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as being persuasive, informative, institutional, financial, classified, retail, cooperative, industrial, government, and trade. Each of these types is defined and comprehensively explained. The subject matter also has a role to society and this is discussed in the text. The book defines such term as marketing, propaganda, and public relations. Different medium of commercial delivery are outlined. Such medium as via press, television, radio, cinema, direct mail, and exhibitions are analyzed. The process of doing an advertisement is discussed in detail. This is followed by a description of the six sides to advertising. Several advertising organizations are described in detail. And a section of the text identifies the ways in which commercials are being funded. The book will provide useful information to commercial creators, marketers, agents, students, and researchers in the field of marketing.
Frank Jefkins
Advertising [PDF ebook]
Made Simple
Advertising [PDF ebook]
Made Simple
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Lingua Inglese ● Formato PDF ● ISBN 9781483183183 ● Casa editrice Elsevier Science ● Pubblicato 2016 ● Scaricabile 3 volte ● Moneta EUR ● ID 4912975 ● Protezione dalla copia Adobe DRM
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