Frederick G. Crane 
Marketing for Entrepreneurs [PDF ebook] 
Concepts and Applications for New Ventures

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Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new products and services, and create memorable brands. He walks students through teach phase of the marketing process. Packed with help tips and profiles of successful entrepreneurs, this...

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€89.99
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Tabella dei contenuti

Preface
About the Author
Chapter 1. Marketing in an Entrepreneurial Context
Marketing: Defined
The Seven Steps in the Marketing Process
Why Marketing in New...

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Circa l’autore

Frederick G. Crane is an executive professor of Entrepreneurship & Innovation at the College of Business at Northeastern University, Editor of the Journal of the ...

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Lingua Inglese ● Formato PDF ● Pagine 280 ● ISBN 9781483391335 ● Dimensione 1.4 MB ● Casa editrice SAGE Publications ● Città Thousand Oaks ● Paese US ● Pubblicato 2021 ● Edizione 3 ● Scaricabile 24 mesi ● Moneta EUR ● ID 7921934 ● Protezione dalla copia Adobe DRM
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