Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new products and services, and create memorable brands. He walks students through teach phase of the marketing process. Packed with help tips and profiles of successful entrepreneurs, this...
Tabella dei contenuti
Preface
About the Author
Chapter 1. Marketing in an Entrepreneurial Context
Marketing: Defined
The Seven Steps in the Marketing Process
Why Marketing in New...
Circa l’autore
Frederick G. Crane is an executive professor of Entrepreneurship & Innovation at the College of Business at Northeastern University, Editor of the Journal of the ...