Augmented Reality is fast becoming one of the most important emerging technologies, with unprecedented investment growth and interest from big tech platforms and accelerator industries. The book introduces Augmented Reality’s core concepts and potential to newbies and experts alike. It provides a ‘wide lens’ perspective of the potential, challenges and impact that the widespread implementation of Augmented Reality will bring.
Augmented Reality will most certainly become THE new platform and standard for content creation and experience generation. Its use will make it an essential resource, with a societal impact that can only be compared to the World Wide Web’s global influence. Looking at the impact of the technology as it matures into a ground-breaking platform, it goes beyond function to explore the context of the technology’s implementation – through social, commercial, and behavioural lenses. It raises a discussion about the forefront of Augmented Reality development, and what its application, and eventual impact, might mean for society in the near future. The book explores current issues already arising in the digital age, due to the implementation of emerging technologies and Augmented Reality in particular – including changing behaviours and social etiquettes, identity in the digital age, privacy and ethical concerns.
Circa l’autore
Galit Ariel is a transdisciplinary creative and strategic thinker. She defines herself as a ‘Digital Hippie’ since she is passionate about a future that will integrate technology into our everyday lives, but not control it. As a thought leader in Augmented Reality, she explores the wild and imaginative side of immersive technologies, but also their impact on our cultures, behaviours and ethical issues related to them.
Galit is an international speaker and mentor, featured at global conferences such as TED, The Next Web, SXSW, Fifteen Seconds, Slush Tokyo, On Brand, IVRPA, WITI and many more.
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