We live in a society that defines us by what we consume and how. Every day we make purchasing decisions that express our sense of belonging, our commitments to the environment and our systems of belief. We often choose to buy things, not necessarily because we need them, but because we believe that these things will help us express who we are – in our own eyes and in the eyes of others. Whether we like it or not, consumerism is the prevalent ideology of our time. Led by Gjoko Muratovski, Consumer Culture is the ideal starting point for an investigation into the social construction of the global economy.
Tabella dei contenuti
Chapter 1 – Icons of Popular Culture: Religious Dimensions of Branding
Gjoko Muratovski
Chapter 2 – Business, National Identities and International Politics: The Role of Built Environments and Architectural Propaganda in Nation Branding
Gjoko Muratovski
Chapter 3 – Race, Advertisements and You Tube: Identity and Nationality
By Kathleen Connellan
Chapter 4 – The Use of Gold Rush Nostalgia on Wine Labels: Brief History of New Zealand’s Central Otago Wine Region
By Lloyd Carpenter
Chapter 5 - Mad Men and Women: Construction and Management of Advertising Executives in Popular Culture
By Anne Peirson-Smith
Chapter 6 – The Big Earn: A Study of Criminal Business Enterprises in Popular Culture
By Carolyn Beasley
Chapter 7 – Brand IKEA in a Global Cultural Economy: A Case Study
By Susie Khamis
Chapter 8 – The ‘Good’ Corporation: The Uneasy Relationship Between Reputation and Responsibility
By Robert Crocker
Chapter 9 – Acceleration in Consumerism, Technology and Sustainability
By Robert Crocker
Circa l’autore
Gjoko Muratovski is an award-winning designer, researcher and innovation consultant working with a wide range of universities, Fortune 500 companies, NGOs and various governments from around the world. Throughout his career he has held numerous leadership and high-profile appointments at various academic and professional institutions. He also served as a member of various thought-leading organizations such as the Forbes Councils, Stanford Institute for Innovation in Developing Economies, Oxford Digital Leaders Network and the Yale Higher Education Leadership Summit. By combining design thinking, social sciences, and cultural theory with lean business principles and evidence-based research, he helps organizations become human-centric, more efficient and future-proofed.
Contact: Deakin University, Digital Futures Hub, 221 Burwood Highway, Burwood, Victoria 3125, Australia.
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