4 Ebook di Greece) Alexandris Kostas (Aristotle University of Thessaloniki
Kostas Alexandris & Daniel C Funk: Sport Consumer Behaviour
Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with …
PDF
Inglese
DRM
€58.32
Kostas Alexandris & Daniel C Funk: Sport Consumer Behaviour
Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with …
EPUB
Inglese
DRM
€58.30
Kostas (Aristotle University of Thessaloniki, Greece) Alexandris & Daniel (Temple University, USA) Funk: Consumer Behaviour in Sport and Events
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketer …
EPUB
DRM
€63.32
Kostas (Aristotle University of Thessaloniki, Greece) Alexandris & Daniel (Temple University, USA) Funk: Consumer Behaviour in Sport and Events
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketer …
PDF
DRM
€63.39
