H. A. Ironside 
John 3:16: The Greatest Text in the Bible [EPUB ebook] 

Why do so many people think this is the greatest text in the Bible? There are other wonderful texts that dwell on the love of God, that show how men are delivered from judgment, that tell us how we may obtain everlasting life, but no other one verse, as far as I can see, gives us all these precious truths so clearly and so distinctly. So true is this that when the gospel is carried into heathen lands, and missionaries want to give a synopsis of the gospel to a pagan people, all they find it necessary to do, if they are going to a people that have a written language, is to translate and print this verse, and it tells out the story that they are so anxious for the people to hear. If they do not have a written language, invariably one of the first scriptures that they are taught to memorize is John 3:16.

Cross Reach Publications