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Haemoon Oh
Handbook of Hospitality Marketing Management [PDF ebook]

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Copertina di Haemoon Oh: Handbook of Hospitality Marketing Management (PDF)

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry.
The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

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Formato PDF ● Pagine 576 ● ISBN 9781136399978 ● Editore Haemoon Oh ● Casa editrice Taylor and Francis ● Pubblicato 2009 ● Scaricabile 6 volte ● Moneta EUR ● ID 2359398 ● Protezione dalla copia Adobe DRM

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