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Hans Knoblich & Andreas Scharf
Geschmacksforschung [PDF ebook]
Marketing und Sensorik für Nahrungs- und Genussmittel

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Copertina di Hans Knoblich & Andreas Scharf: Geschmacksforschung (PDF)

Um ein optimales Produktangebot für den Konsumenten auf den Markt zu bringen, sind in der Nahrungs- und Genußmittelindustrie Sensoriker und Marketingmanager in gleicher Weise gefordert. An dieser Schnittstelle von Produktinnovationsprozessen ist dieses Werk plaziert.

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Schnittstellenprobleme bei Produktinnovationsprozessen. Besonderheiten der Entwicklung neuer Nahrungs- und Genußmittel. Geschmacksstoffe als Elemente der Produktgestaltung. Entstehung von Geschmackspräferenzen. Verfahren der sensorischen Produktforschung. Schnittstellenprobleme zwischen F und E und Marketing. Optimierung des Produktkerns von Nahrungs- und Genußmitteln durch integrierte Markt- und Sensorikforschung. Ermittlung und Vergleich hedonischer Produkterwartungen und Produkterlebnisse bei Nahrungs- und Genussmitteln.

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Lingua Tedesco ● Formato PDF ● Pagine 275 ● ISBN 9783486788662 ● Dimensione 24.4 MB ● Editore Hans Knoblich & Andreas Scharf ● Casa editrice De Gruyter ● Città Berlin/München/Boston ● Pubblicato 2018 ● Edizione 1 ● Scaricabile 24 mesi ● Moneta EUR ● ID 6970319 ● Protezione dalla copia Adobe DRM

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