Autore: Helen Goworek

Supporto
Claudia E Henninger is Lecturer in Fashion Marketing Management at Manchester University, UK, where she teaches sustainability and strategic management. Claudia has presented her research at national and international conferences and published in leading journals. Claudia is the Deputy Chair of the Academy of Marketing SIG Sustainability. Panayiota J Alevizou is Lecturer in Marketing at Sheffield University, UK, where she teaches Marketing Theory and Practice, and Retail/Services Marketing. She is Programme Director of International Business and Management and part of the Centre for Research in Marketing and Society. She is interested in consumer behaviour, company communication, and certification strategies. Panayiota is a Higher Education Academy Fellow and worked as a marketing consultant in Greece. Helen Goworek is MSc Marketing Programme Leader at Leicester University, UK, and chair of the British Academy of Management’s Sustainable and Responsible Business conference track. She is the author of three books about fashion business and retailing, and has also written book chapters and articles on retail buying, product development and sustainability. She is a member of the organising committees for the Management and Environmental Sustainability conference and the International Colloquium on Design, Branding and Marketing (ICDBM). Daniella Ryding is Lecturer in Fashion Marketing at Manchester University, UK. An active researcher with over 30 published articles and several text book contributions, her main research interests focus on consumer behaviour within an international fashion retailing context, and more recent research looks at neuromarketing. Daniella is also interested in sustainability; mainly the ecological and ethical principles which drive business strategy.




7 Ebook di Helen Goworek

Claudia E. Henninger & Panayiota J. Alevizou: Sustainability in Fashion
This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international applicati …
PDF
Inglese
€160.49
Helen Goworek & Peter McGoldrick: Retail Marketing Management ePub
The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces ret …
PDF
Inglese
DRM
€56.73
Helen Goworek & Alex Hiller: Ethical Consumption
Arising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This shortform book presents an expert view of the empirical evidence on ethical co …
PDF
Inglese
DRM
€25.77
Helen Goworek & Alex Hiller: Ethical Consumption
Arising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This shortform book presents an expert view of the empirical evidence on ethical co …
EPUB
Inglese
DRM
€25.74
Fiona Bailey & Helen Goworek: Creativity and Innovation in the Fashion Business
Creativity and Innovation in the Fashion Business explores the ways in which creativity and innovation play a central role across the fashion industry, paying particular attention to design and techn …
EPUB
Inglese
DRM
€47.79
Fiona Bailey & Helen Goworek: Creativity and Innovation in the Fashion Business
Creativity and Innovation in the Fashion Business explores the ways in which creativity and innovation play a central role across the fashion industry, paying particular attention to design and techn …
PDF
Inglese
DRM
€47.55
Claudia E. Henninger & Panayiota Alevizou: The Palgrave Handbook of Sustainability in Fashion
The impact of the fashion industry on the environment is undoubtedly size-able. In response, the last decade has seen various changes in the fashion industry landscape, from new digital technologies …
PDF
Inglese
€246.09