* Ad Words lets every business-from e Bay Power Sellers to Fortune
500 companies-create targeted, cost-efficient advertising campaigns
on the Web, and accounts for the bulk of Google’s $6 billion in
annual revenues
* This all-new guide helps advertisers get a handle on Ad Words
complexities and nuances, adopt Ad Words best practices, and turn
clicks into ka-ching!
* Topics covered include conducting quick and cheap market
research, crafting a message that cuts through the clutter,
choosing Ad Words settings, bidding on keywords, setting a maximum
daily spend, improving the Web page that an ad points to, testing
strategies, tracking results, and using Web analytics tools
* Includes an exclusive offer from Google-Ad Words credits
equivalent to the price of the book-plus a companion Web site with
up-to-the-minute Ad Words tips and tricks, narrated video
walkthroughs, and free trials of the author’s software
Tabella dei contenuti
Introduction.
Part I: Becoming a Google Advertiser.
Chapter 1: Profiting from the Pay-Per-Click Revolution.
Chapter 2: Setting Up Your Starter Edition Account.
Chapter 3: Setting Up Your Standard Edition Account.
Part II: Launching Your Ad Words Campaign.
Chapter 4: Discovering Your Online Market.
Chapter 5: Choosing the Right Keywords.
Chapter 6: Writing Magnetic Ads.
Part III: Managing Your Ad Words Campaigns.
Chapter 7: Deciding Where and When to Show Your Ads.
Chapter 8: Improving Your Campaigns through Keyword
Management.
Chapter 9: Getting It Done with Ad Words Tools.
Part IV: Converting Clicks to Clink.
Chapter 10: Giving Your Customer a Soft Landing on Your Web
Site.
Chapter 11: Following Up with Your Prospects .
Chapter 12: Building a ‘Climb the Ladder’ Web
Site.
Part V: Testing Your Strategies and Tracking Your
Results.
Chapter 13: How You Can’t Help Becoming an Advertising
Genius.
Chapter 14: Slashing Your Costs with Conversion Tracking.
Chapter 15: Making More Sales with Google Analytics.
Part VI: The Part of Tens.
Chapter 16: The Ten Most Serious Ad Words Beginner’s
Mistakes.
Chapter 17: Ten Ad Words Case Studies.
Index.
Circa l’autore
Howie Jacobson, Ph D, is an Internet marketing strategist who specializes in helping his clients use Google Ad Words successfully. He creates direct marketing courses and conducts training sessions on Ad Words.
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