Autore: Ian Phau

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4 Ebook di Ian Phau

Christof Pforr & Ian Phau: Food, Wine and China
The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China’s outbound tourism market, with many destinations around the world trying to …
EPUB
Inglese
DRM
€50.75
Christof Pforr & Ian Phau: Food, Wine and China
The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China’s outbound tourism market, with many destinations around the world trying to …
PDF
Inglese
DRM
€50.55
Gaetano Aiello & Isaac Cheah: Country of Origin Effect
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome …
PDF
Inglese
DRM
€53.30
Gaetano Aiello & Isaac Cheah: Country of Origin Effect
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome …
EPUB
Inglese
DRM
€53.39