International Advertising Law [EPUB ebook] 
A Practical Global Guide, Second Edition

Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years digital marketing and targeting methods have changed the face of the advertising industry beyond recognition.

Updated for 2020, International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. The book covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco/e-cigarettes).

Edited by Paul Jordan, partner and head of advertising and Andrew Butcher, senior associate at UK law firm Bristows, this book includes chapters from leading experts in 30 jurisdictions. This new edition of International Advertising Law is essential reading for lawyers, in-house counsel, advertising executives and anyone else involved in the advertising/marketing industry. The book serves as an invaluable and straightforward guide to navigating these complex legal and regulatory regimes.

Tabella dei contenuti

Introduction
Paul Jordan
Andrew Butcher
Bristows LLP

Argentina
Juan Carlos Ojám
Berton Moreno Ojam

Australia
Stephen von Muenster
Stephanie Scott
von Muenster Legal

Austria
Alexander Cizek
Cizek IP

Brazil
Otávio Saraiva Padilha Velasco
Paula Bezerra de Menezes
Soerensen Garcia

Canada
Jennifer Mc Kenzie
Bereskin & Parr

Czech Republic
Irena Lišková
Ladislav Mádl
Randl Partners

Denmark
Kenneth Kvistgaard Aaholm
Carina Hyldahl
Gorrissen Federspiel

Finland
Mikael Segercrantz
Johanna Flythström
Verna Syrjänen
Roschier

France
Emmanuelle Jardin-Lillo
TGS France Avocats

Germany
Susan Kempe-Müller
Latham & Watkins

Greece
George Moukas
George Ballas
Vasileios Xynogalas
Theodore Konstantakopoulos
Ballas, Pelecanos & Associates LPC

Hong Kong
Charmaine Koo
Kelley Loo
Deacons

Hungary
Anikó Keller
Szecskay Attorneys at Law

Ireland
Patricia Mc Govern
DFMG Solicitors

Italy
Daniela Ampollini
Trevisan & Cuonzo

Japan
Takamitsu Shigetomi
Toshiya Furusho
Yuki Kuroda
Mizuki Kanno
Oh-Ebashi LPC & Partners

Latvia
Sarmis Spilbergs
Pauls Ancˇs
Edvijs Zandars
Ellex Klavins

Mexico
Marina Hurtado Cruz
Carlos Dávila
Baker Mc Kenzie

Netherlands
Roelien van Neck
Manon Rieger-Jansen
Bird & Bird

Norway
Ida Gjessing
Simen Blaker Strand
Gjessing Reimers

Poland
Ewa Skrzydło-Tefelska
Sołtysin´ski Kawecki & Szle˛zak

Russia
Yulia Yarnykh
Gowling WLG

Spain
Mónica Esteve Sanz
Gómez-Acebo & Pombo

Sweden
Rebecka Harding
Advokatfirman Delphi

Switzerland
Michael Noth
Times Attorneys
Barbara Abegg
Lenz & Staehelin

United Kingdom
Paul Jordan
Andrew Butcher
Bristows LLP

United States
Melissa Landau Steinman
Venable LLP