2 Ebook di Isaac Cheah
Gaetano Aiello & Isaac Cheah: Country of Origin Effect
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome o …
PDF
Inglese
DRM
€53.80
Gaetano Aiello & Isaac Cheah: Country of Origin Effect
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome o …
EPUB
Inglese
DRM
€54.08
