Dr. Isabell Koinig wrote her dissertation under the supervision of Prof. Dr. Sandra Diehl at the Department of Media and Communications at the Alpen-Adria-Universität Klagenfurt, Austria.
2 Ebook di Isabell Koinig
Isabell Koinig: Pharmaceutical Advertising as a Source of Consumer Self-Empowerment
Isabell Koinig examines how a standardized promotional message for a fictitious over-the-counter (OTC) medication is perceived by consumers in four different countries (Austria, Germany, the U.S., an …
PDF
Inglese
€53.49
Matthias Karmasin & Sandra Diehl: Media and Change Management
Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change …
PDF
Inglese
€171.19
