A brief, beautiful introduction to Design Thinking that inspires business creativity and innovative solutions
The Design Thinking Quick Start Guide: A 6-Step Process for Generating and Implementing Creative Solutionsshows you how you and your team can become more creative. This book presents methods you can use to innovate playfully and enjoyably.
The Design Thinking Quick Start Guide is full of practical tools and activities, like the 6-3-5 method of brainstorming, to help you and your team get creative. For each of the six steps in the design thinking process, the authors offer two warm-ups that get teams ready to contribute and arrive at innovative solutions.
* Spur innovation with checklists for brainstorming and implementation
* Learn how to generate new ideas
* Lead your team in a proven process for doing creative work
Whether you’re new to design thinking or experienced, the clearly outlined steps in this guide will inspire you to create and implement great ideas.
Tabella dei contenuti
I How do I use this book? 11
II What’s All This About Creativity? 17
III What is a Design Challenge ? 25
01 Phase One – Understand 31
02 Phase Two – Observe 39
03 Phase Three – Synthesize 47
04 Phase Four – Ideate 63
05 Phase Five – Prototype 75
06 Phase Six – Test 85
IV Documentation – Iteration 93
V Team 103
VI Sample Agendas 115
VII About the Authors 119
VIII References 123
Circa l’autore
Isabell Osann is a consultant, coach, and Professor of Management and Organization.
Lena Mayer is a Design Thinking Coach and researcher at the University of Potsdam in Germany.
Inga Wiele is cofounder and head of a strategy consulting firm, and a design thinking trainer.
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