I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.
2 Ebook di James Fitchett
Nick Ellis & James Fitchett: Marketing
Written by a team of renowned experts in the field,
Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing.
Ideally suited to advanced …
EPUB
Inglese
DRM
€69.99
Nick Ellis & James Fitchett: Marketing
Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students …
PDF
Inglese
DRM
€63.42
