Get your books into the hands of readers with this simple how-to guide
Self-Publishing For Dummies takes you through the entire process of publishing your own books, starting with the writing and editing process and moving through cover design, printing options, distribution channels, and marketing to a target audience. With the advice in this book, you can tackle self-publishing, no matter what genre you write in. You’ll learn how to retain full control over your work and keep the profits from the sales of your book. In this updated edition, you’ll discover the latest technologies in self-publishing, trends in the world of ebooks, and new marketing techniques you can use online and in the real world. Becoming a published author is easier than ever, thanks to this Dummies guide.
* Understand every step in the self-publishing process
* Discover how to write and sell your books in ebook and printed formats
* Hire an editor, obtain an ISBN, and generate publicity for your book
* Fine-tune your writing to improve your chances of success
* Get your work out there–no agent or publisher needed
Self-Publishing For Dummies is the perfect choice for anyone with an interest in DIY publishing.
Tabella dei contenuti
Introduction 1
Part 1: Do It Yourself: Getting Started with Self-Publishing 7
Chapter 1: Welcome to Self-Publishing! 9
Chapter 2: Understanding the Pros and Cons of Self-Publishing 23
Chapter 3: Determining Who You’re Writing for and Why 41
Chapter 4: Equipping Yourself with the Write Stuff 53
Chapter 5: Creating a Winning Manuscript 69
Chapter 6: Fine-Tuning Your Work with Careful Editing 91
Part 2: Pulling Together the Details: Administration and Design 101
Chapter 7: Setting Up Your Self-Publishing Business 103
Chapter 8: Tackling Book-Specific Tasks 117
Chapter 9: Coming Up with Creative Page Design and Layout 135
Chapter 10: Crafting (and Judging) Your Book’s Cover 155
Part 3: Start the Presses! Examining Printing Choices 171
Chapter 11: Creating and Publishing E-Books That Sell 173
Chapter 12: Trying Out Short Run Printing 199
Chapter 13: Print-on-Demand for Demanding Self-Publishers 215
Part 4: Making Your Book a Bestseller: Distribution Methods 235
Chapter 14: Selling Your Book through Popular Online Booksellers 237
Chapter 15: Distributing Your Book through Traditional Channels 249
Chapter 16: Getting a Grip on Warehousing, Order Fulfillment, and Shipping 259
Part 5: Creating a Buzz: Publicity and Marketing 269
Chapter 17: Creating a Website and Social Media Accounts for Your Book 271
Chapter 18: Crafting and Distributing Publicity Materials 291
Chapter 19: Publicizing Your Book for Free with the Media’s Help 313
Chapter 20: Marketing Your Book with Paid Advertising and Promotional Tools 329
Chapter 21: Expanding Your Income with Spin-Off Merchandise and Services 347
Part 6: The Part of Tens 359
Chapter 22: Ten Self-Publishing Mistakes to Avoid 361
Chapter 23: Ten E-Book Publishing Mistakes to Avoid 367
Index 373
Circa l’autore
Jason R. Rich is the author of numerous books, a few of which he’s self-published. He’s also a frequent contributor to national magazines and popular websites, and is an internationally recognized consumer electronics expert. A few of his books include The Unofficial Guide to Marketing Your Business Online and The Unofficial Guide to Starting a Business Online.
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