The authors point out the entire business orientated automotive value chain. With regard to the finance perspective the elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.
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Lingua Inglese ● Formato PDF ● ISBN 9783486736168 ● Dimensione 6.1 MB ● Casa editrice De Gruyter ● Città Berlin/München/Boston ● Pubblicato 2013 ● Edizione 2 ● Scaricabile 24 mesi ● Moneta EUR ● ID 6315053 ● Protezione dalla copia Adobe DRM
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