Jens Morchel 
Der Vorteil des Angreifers [PDF ebook] 
Wissensprozesse auf Technologiemarkten

The results of the quality revolution have been mixed. Global competition has elevated the most successful companies, in terms of providing goods and services, but even then initiatives such as total …

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational …

A fascinating guide for business leaders looking to ensure that their teams remain productive and engaged in the digital era. Businesses across all sectors now realise that, if they intend on staying …

An engaging guide on how to bring clarity on both an individual and organizational level and improve workplace efficiency. Organizations are stressed. Innovation and global competition have become th …

Modern Labor Economics: Theory and Public Policy, now in its fourteenth edition, continues to be the leading text for one-semester courses in labor economics at the undergraduate and graduate levels. …

Quality Function Deployment is an information system producing structured data for quality managers and practitioners. This is a practical guide to implementing such a system for readers assumed to b …

Becoming a Supervisor  tells the story of Trevor who works as one of the production team in a small company that makes toy boats. He is thrust into the role of supervisor unexpectedly when his g …

Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today”s airline industry, as well as a …