Autore: Jianyu Ma

Supporto
Noel Scott is Adjunct Professor of Tourism Management in the Sustainability Research Centre, University of the Sunshine Coast. His research interests include the study of wildlife tourism, tourism experiences, destination management and marketing, and stakeholder organization. He has over 300 academic articles published including 16 books. He is on the Editorial Board of 10 journals, a Fellow of the Council of Australian University Tourism and Hospitality Educators, and a member of the International Association of China Tourism Scholars.




2 Ebook di Jianyu Ma

Noel Scott & Jun Gao: Visitor Experience Design
Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored – it’s a black box. Visitor Experience Design is the first book of its kin …
EPUB
Inglese
DRM
€134.99
Jun (Shanghai Normal University, China) Gao & Jianyu (Shanghai Normal University, China) Ma: Visitor Experience Design
Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored – it’s a black box. Visitor Experience Design is the first book of its kin …
PDF
Inglese
DRM
€118.32