Jeanne M. Persuit is associate professor in the Department of Communication Studies at the University of North Carolina Wilmington.Christina L. Mc Dowell Marinchak is assistant professor in the Management and Marketing Department at the University of Alaska Anchorage.
2 Ebook di Jill K. Burk
Christina L. McDowell Marinchak & Jeanne M. Persuit: Integrated Marketing Communication
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic …
EPUB
Inglese
DRM
€50.02
Jill K. Burk & Maryl R. McGinley: Communicating with Our Families
Communicating with Our Families: Continuity, Interruption, and Transformation examines how communication technologies are shaping childhood, parenthood, and families by exploring topics such as paren …
EPUB
Inglese
DRM
€38.43
