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John Dawson & Roy Larke
Strategic Issues in International Retailing [PDF ebook]

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Copertina di John Dawson & Roy Larke: Strategic Issues in International Retailing (PDF)

This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.

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Lingua Inglese ● Formato PDF ● Pagine 232 ● ISBN 9780203639627 ● Editore John Dawson & Roy Larke ● Casa editrice Taylor and Francis ● Pubblicato 2006 ● Scaricabile 6 volte ● Moneta EUR ● ID 2294862 ● Protezione dalla copia Adobe DRM

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