Autore: Jonathan Schroeder

This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the c …

This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the c …

This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the c …

A key characteristic of the twenty-first century economy is ”the image”. Brand development is based on image, products are advertised via images, and corporate image is critical for economic succes …

A key characteristic of the twenty-first century economy is ”the image”. Brand development is based on image, products are advertised via images, and corporate image is critical for economic succes …

Consumption studies has grown tremendously in the past decade. Researchers in sociology, geography, anthropology, history, marketing, management, organization and even art history have embraced consu …

Consumption studies has grown tremendously in the past decade. Researchers in sociology, geography, anthropology, history, marketing, management, organization and even art history have embraced consu …

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