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Jorg Tropp
Moderne Marketing-Kommunikation [PDF ebook]
Grundlagen, Prozess und Management markt- und kundenorientierter Unternehmenskommunikation

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Copertina di Jorg Tropp: Moderne Marketing-Kommunikation (PDF)

Das Lehrbuch gibt vor einem kommunikationswissenschaftlichen Hintergrund einen Überblick über die Grundlagen, den Prozess und das Management Moderner Marketing-Kommunikation. Ausgehend von der systematischen Aufbereitung des Konzeptes der Modernen Marketing-Kommunikation wird der Marketing-Kommunikationsprozess und dessen Management gegliedert nach seinen einzelnen Phasen dargestellt. Besondere Berücksichtigung finden dabei neue Kommunikationsdisziplinen wie beispielsweise Consumer-Generated Advertising, Content Marketing, Branded Services, Social Media Marketing oder Influencer Kommunikation. In der dritten überarbeiteten Auflage des Buches, das mittlerweile zu den Standardwerken der marketingbezogenen Unternehmenskommunikation zählt, sind die neuesten Entwicklungen der Marketing-Kommunikation aufgenommen worden. Weiterhin stellen zahlreiche aktuelle nationale und internationale Beispiele einen hohen Praxisbezug sicher.

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Lingua Tedesco ● Formato PDF ● ISBN 9783658253189 ● Casa editrice Springer Fachmedien Wiesbaden ● Pubblicato 2019 ● Scaricabile 3 volte ● Moneta EUR ● ID 7279925 ● Protezione dalla copia Adobe DRM

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