JOSEPH JAFFE is President and founder of crayon, LLC. crayon is a new marketing innovation company specializing in interrupting the status quo, joining the conversation, and effecting transformational change through well-structured experimentation, using a bold mix of alternatives to traditional advertising (www.crayonville.com). Prior to crayon, he was president and founder of Jaffe, LLC, and director of Interactive Media at TBWA/Chiat/Day and OMD USA. His clients have included The Coca-Cola Company, American Airlines, Starwood Hotels, Procter & Gamble, Kmart, Absolut Vodka, and Google. He is currently a Senior Fellow at the Center for the Digital Future at the USC Annenberg School.
Join the conversation today at www.jointheconversation.us or through Jaffe”s daily blog and podcast, Jaffe Juice (www.jaffejuice.com).
4 Ebook di Joseph Jaffe
Joseph Jaffe: Join the Conversation
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the c …
PDF
Inglese
DRM
€19.99
Joseph Jaffe: Flip the Funnel
Why customer retention is the new acquisition If there’s anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph …
PDF
Inglese
DRM
€19.99
Joseph Jaffe: Flip the Funnel
Why customer retention is the new acquisition If there’s anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph …
EPUB
Inglese
DRM
€19.99
Joseph Jaffe: Life After the 30-Second Spot
The old media strategies advertisers used for decades no longer work. Here’s what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than …
PDF
Inglese
DRM
€25.59
