Advertising is everywhere.
Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google.
What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically.
So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from trad...
Tabella dei contenuti
Chapter 1: Introduction to Online Advertising
Chapter 2: The role of co-creation in Advertising
Chapter 3: Measuring Engagement and Effectiveness of Online Adv...
Circa l’autore
Dr Sevil Yesiloglu is senior lecturer in Marketing at Queen Mary University of London. Sevil is Associate Fellow of HEA. Before joining Queen Mary University of...