Katarzyna Szydlowska 
Organizational Change. Internal and External Forces [PDF ebook] 

Academic Paper from the year 2016 in the subject Business economics – Business Management, Corporate Governance, grade: 2.1, London School of Commerce, language: English, abstract: This paper will highlight how crucial the process of adapting the change is and its impact on Sony. Firstly, I will stress what the organizational change is and adduce various views. Secondly, I am going to analyse 4 types of changes: in people, strategy, technology and structure. Furthermore, I will emphasize the internal forces such as management, restructuring, intrepreneurship and the external ones such as competition, technological progress, social changes, hacking, economy, politics, which create the need for the change in the company. Finally, I will analyse the process of resistance to change, the reasons why the employees do not want to adapt the new things easily. I will also mention the number of techniques, which could help to prevent the resistance by employees in the future.